Thursday, December 9, 2010

QUESTION #6

In Conan O’Brian’s American Express commercial there is elements of the exotic (indian) culture put into a custom. The custom being a curtain and all the places he goes to make it. It portrays globalization in a good way because of all the jobs he goes through to make the curtain he uses when he is in the US. Also, he goes to each place to get the materials and helps make his curtain which can be seen as sharing their “technology” on how to make a curtain. Conan also uses American conversation with the indian women when he was dying his curtain which is taking US culture and putting in with indian. It is also exotic because he starts off wearing jeans and a t-shirt with a jacket, but then changes into an Indian outfit of a loose shirt and pant. and he uses indian language and American language when conversing with them. The end of the clip represents all the hard-work that it took to make the curtain by the indians and like Conan dreamt that he was apart of it.

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